Respect & Anti-Discrimination Policy

HomeRespect & Anti-Discrimination Policy

Respect & Anti-Discrimination Policy

Purpose

At Prime Eldercare, we are committed to ensuring that every carer, customer, and employee experiences an inclusive, respectful, and discrimination-free environment. This policy clearly outlines our stance on respect, equality, and non-discrimination, ensuring that everyone on our platform is treated fairly and with dignity while maintaining freedom of choice.

Policy Statement

Commitment to Equality & Inclusion

Prime Eldercare is committed to promoting equality of opportunity for all carers, customers, and
employees.

We recognize and uphold the nine protected characteristics under the Equality Act 2010,
including:

  • Age
  • Disability
  • Gender reassignment
  • Marriage & civil partnership
  • Pregnancy & maternity
  • Race (including colour, nationality, and ethnic background)
  • Religion or belief
  • Sex
  • Sexual orientation

We respect, value, and celebrate diversity, ensuring that everyone feels safe, valued, and
empowered when using our platform.

Zero-Tolerance for Discrimination

Prime Eldercare operates as a diverse and inclusive marketplace, connecting self-employed
carers with families. We do not tolerate any form of:

  • Discrimination – Based on race, gender, age, religion, disability, or any other protected characteristic.
  • Harassment or Abuse – Including bullying, intimidation, or offensive remarks
  • Unfair Treatment – Carers or customers cannot be excluded, rejected, or mistreated based on personal bias.

If any carer or customer experiences discrimination or harassment, we encourage reporting it
immediately via our safeguarding and complaints process.

Freedom of Choice for Carers & Customers

At Prime Eldercare:

  • Carers and customers have full freedom of choice—you decide who you work with, based on mutual trust, compatibility, and personal preferences.
  • Transparency and honesty are central to our platform—all users must engage with fairness and integrity.
  • We promote a diverse, welcoming community that respects all backgrounds, beliefs, and cultures.

What We Expect from Our Community

Carers Must:

  • Treat all customers and their families with respect, regardless of background.
  • Provide care with professionalism and compassion, following ethical guidelines
  • Never engage in discrimination, harassment, or favoritism.

Customers Must:

  • Treat carers with fairness, respect, and dignity.
  • Allow carers to perform their duties without prejudice or bias
  • Report any concerns regarding discrimination or unfair treatment.

Prime Eldercare Will:

  • Monitor and investigate any reports of discrimination or misconduct.
  • Take action against any confirmed cases of discrimination, which may include suspension or permanent removal from the platform.
  • Ensure a safe and inclusive environment for all users

Reporting Discrimination & Complaints Process

If you witness or experience discrimination, harassment, or unfair treatment, please report it
immediately.

How to Report a Concern:

  • Use the Safeguarding & Complaints Form – Available on your account dashboard.
  • Email our Support Team – support@carelio.co.uk.
  • Call our Helpline – 0333 038 7717 (available 7 days a week).

All reports are handled confidentially, and we take immediate action to investigate and resolve issues.

Enforcement & Consequences

Any individual found to be violating this policy may face the following actions:

  • Verbal or written warnings.
  • Suspension or removal from the platform
  • Reporting to legal or regulatory bodies if necessary.

Prime Eldercare is committed to maintaining a community that is fair, safe, and welcoming to all

 Final Statement

At Prime Eldercare, we stand for respect, inclusivity, and dignity. Every carer, customer, and team
member is valued, and we will not tolerate discrimination in any form.

By using our platform, you agree to uphold these values and foster an environment of respect and
fairness.

Need more information? Contact us at:

support@carelio.co.uk
0333 038 7717